Garfield Campbell serves as co-founder and managing partner of Stanford G Hospitality Services, LLC., consulting firm. He is a seasoned hospitality executive with over 30 years of experience in sales, marketing, operations, six sigma and hotel development. In a more recent role, he served as chief operating officer of a large Scottsdale based private equity firm, where he successfully transitioned the firm from a startup to a process driven conglomerate after facilitating the acquisition of a top 30 ranked hotel management company.  

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With an abundance of national hotel leadership experience, Garfield has led teams in every region of the united states including Alaska. This unique understanding of market dynamics throughout the United States has enabled him to successfully open and operate select-service, full service, extended stay, economy, and premium upscale brands in primary, secondary, and tertiary markets.
 

Specifically, he has direct experience at the property and or regional leadership levels in driving revenues and improving operational efficiencies, in brands such as; Westin, Sheraton, Four Points by Sheraton, Aloft, Element, Hyatt, Hyatt Place, Holiday Inn, Holiday Inn & Suites, Marriott, Fairfield Inn & Suites, Courtyard by Marriott, Spring Hill Suites, Residence Inn, Hilton, Hilton Garden, Wyndham Garden, Intercontinental, Embassy Suites, Marriott Resort and Independent Urban Convention Hotel.

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During Garfield’s career as a hotel property executive, he has been able to grow annual group business by 23% over annual budget, RevPAR in newly built hotel to #1 in an established competitive set within 5 months’ time, while exceeding ramp up goals by 180 days. He has successfully repositioned select service and full-service hotels in tertiary markets by taking their respective STR RevPAR Index from below fair share to an excess of 8+ percentage points above fair market share (same comp set).