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What Effective Remote Sales Actually Looks Like
Selling Multiple Properties Requires Discipline and Consistency Remote sales works when it’s disciplined. It struggles when it isn’t. Most of the time, the gap isn’t talent. It’s structure. The strongest remote sellers are purposeful with their time. Not every hotel needs the same level of attention every day, but over time, every hotel needs to feel equally supported. Some days one property takes more energy because pace is soft or a deal is active. Other days it’s quieter.

Garfield Campbell
6 days ago2 min read


Bench Strength & Training Should Never Be Optional
Strong Fundamentals Create Stronger Sellers Great Leaders Build Strong Team Great Sales Cultures Are Built with Training. There is a quiet danger that creeps into sales organizations when expectations are left unspoken and development is treated as optional. It ultimately reveals itself. I was reminded of this through a story shared by one of our clients. A Director sat down with a seller to offer performance feedback and clarify expectations. When asked about results, the se

Garfield Campbell
Jan 153 min read


A Bridge: The Next Steps After Winning the Business
How to Cultivate Client Loyalty so Strongly, the Competition Becomes Irrelevant. Building a Bridge Takes Time and Effort but The Rewards Are Long Lasting Winning a new piece of business is a wonderful moment. The emails, the calls, the back-and-forth negotiation all lead to that simple but powerful confirmation: “We’d like to move forward with your hotel.” The Top Rung Belongs to Those Who Show Up Consistently Exceeding Expectations, Communicates Long-Term Commitment Many sel

Garfield Campbell
Jan 63 min read


Prospecting That Works When Telephone and In-Person Cold Calls Are Frowned Upon
In modern prospecting, office visits are the exception—not the opener. They come after trust, not before. A practical guide for hotel sellers navigating a new landscape. Not long ago, walking into an office with a business card and a smile could open the door to a new corporate relationship. Cold calls were expected, and unannounced drop-ins were common. That world has changed. Today, office buildings have stricter access controls. Many companies discourage random visitors to

Garfield Campbell
Dec 30, 20253 min read


Why Consistency Outperforms Charisma in Hospitality Sales & The 7 Little Things, if done each day = Success
Consistency is the key to sustained results In the world of hospitality sales, especially in the quieter, secondary markets where leads are less plentiful, the myth that the most charismatic seller always wins can be quite dangerous. Those who have made their living in these markets know the real truth; it is consistency that separates the good from the exceptional. Charisma may open a door, but consistency is what truly builds trust and sets you apart from the pack. It sig

Garfield Campbell
Dec 16, 20253 min read


The Future of Hospitality Sales: How Hotel Owners Must Reimagine Talent, Technology, and Performance to Win the Next Era
A quiet shift is reshaping the workforce. Baby Boomers have stepped back, millennials are redefining their paths as many transition toward retirement, and a new generation is arriving with fresh values seeking purpose, flexibility, and genuine fulfillment in their vocation. For hotel owners, this generational shift intersects with a pressing economic reality: relying solely on brand channels, third-party platforms, and walk-in guests will no longer lead to optimal profitabili

Garfield Campbell
Nov 17, 20253 min read


The Rise of Remote Work Scams and Why Trust Still Matters
Lately, we’ve been inundated with stories of remote workers stealing American citizens’ identities and selling them to foreign nationals to build elaborate networks of fraudulent remote operations. These schemes go far beyond fake job postings many have evolved into coordinated efforts to infiltrate U.S. company systems, gain unauthorized access to data, and even hold networks hostage through ransomware. The convenience and flexibility of remote work have created new opportun

Garfield Campbell
Oct 27, 20252 min read


Everything Communicates: The Unspoken Language of Leadership and Culture
When I was with Westin Hotels, one of their most popular credos resonated deeply with me was, “Everything Communicates.” At first glance, it seemed simple enough. But like the most profound truths, its genius lay in its simplicity. Over time, I came to understand that those two words capture an entire philosophy of excellence in hospitality, as well as in life. The Quiet Language of Excellence Too often we think that our communication lives solely in our spoken word, in a wel

Garfield Campbell
Oct 13, 20252 min read


Unlocking the Untapped Talent of America’s Elder Workforce
For many Americans 55 and older, the modern job market can feel like a maze designed with hidden walls. Despite decades of experience,...

Garfield Campbell
Sep 30, 20252 min read


2025’s Travel Pause Isn’t Permanent—Here’s How Hotels Can Outperform the Pack
Occupancy May Be Flat, but Revenue Can still See Growth The air in 2025 feels familiar, yet slightly unsettled. Travel is still very much...

Garfield Campbell
Sep 15, 20253 min read


Opening a New Hotel: Why Pre-Planning and Pre-Selling Decide Your Revenue Ramp
Hotel Under Construction Opening a new hotel is one of the most exciting milestones for any owner or development group. But in today’s...

Garfield Campbell
Aug 26, 20253 min read


The Silent Revenue Killer: How Sales Team Turnover Threatens Long-Term Hotel Performance
The Numbers Tell the Story Sales turnover is emerging as one of the most disruptive trends in hotel commercial performance today....

Garfield Campbell
Jul 14, 20252 min read


5 Mistakes Hotels Make During Peak Season (and How to Avoid Them)
Peak season can be a blessing and a burden for hotel operators. When rooms are full, pressure rises across every department, from...

Garfield Campbell
Jun 30, 20253 min read


Then & Now: Why Remote Sales Is No Longer Optional for Hotels in Secondary Markets
In the past, the success of a hotel sales strategy was measured by the strength of the local team, boots on the ground, handshakes at...

Garfield Campbell
Jun 16, 20252 min read


StanfordG Hospitality | Industry Insights
THEN & NOW: Why Remote Sales Is the Smart Move for Hotels, Especially Those in Secondary Markets Remote Seller meets the customer where...

Garfield Campbell
Jun 16, 20252 min read


Hospitality Horizons 2025: Midyear Reflections and the Road Ahead
As we cross the threshold into the second half of 2025, the hospitality industry stands at a moment of reckoning, not of retreat, but of...

Garfield Campbell
May 22, 20253 min read


How Artificial Intelligence Can Unlock the Full Potential of Hospitality Organizations
“AI won’t replace people, but when used as a tool, will enable individuals and organizations to outpace those who rely solely on people...
Garfield Campbell
May 7, 20254 min read


Why Now Is the Time to Invest in Hotels (Even if You’ve Never Owned One)”
You don’t need to come from a real estate dynasty, hold an MBA, or have years of hospitality experience to step into hotel ownership. You...
Garfield Campbell
Apr 16, 20252 min read


HOTELIERS & INVESTORS: THE 6 BIGGEST CHALLENGES IN 2025 – AND WHY THEY’RE YOUR OPPORTUNITY TO LEAD
In 2025, the U.S. hotel industry stands at a thrilling and demanding crossroads. The terrain is shifting but so is the potential. Here...
Garfield Campbell
Apr 3, 20251 min read


Escalating Construction and Operating Costs in the Hospitality Sector.
The implementation of tariffs has led to increased prices for imported materials essential to hotel construction and renovation. This...
Garfield Campbell
Apr 2, 20252 min read
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