Our Mission
Our mission is to help hotel owners and management companies maximize revenue, strengthen commercial performance, and enhance asset value by delivering innovative sales solutions, commercial leadership, operational expertise, leadership development, and measurable accountability that create lasting value for every client we serve.
Leadership Team
Garfield Campbell
Founder & Managing Partner
Garfield Campbell is a hospitality executive with more than 35 years of leadership experience in hotel operations, commercial strategy, sales, marketing, Six Sigma, and organizational development. Throughout his career, he has built high-performing teams, improved hotel performance, and partnered with ownership groups to drive sustainable revenue growth across Marriott, Hilton, Hyatt, IHG, Wyndham, Sonesta, and independent hotels.
As President of A&R Hospitality Management, Garfield recognized a recurring challenge: hotels, particularly in secondary and tertiary markets, often spent months searching for qualified sales leaders. The resulting vacancies slowed revenue growth, disrupted client relationships, and eroded sales momentum. After partnering with several remote sales providers, he identified a common shortcoming that StanfordG Hospitality was built to solve—a lack of strategic commercial leadership needed to proactively accelerate new business performance.
That insight led Garfield to create StanfordG Hospitality, a commercial leadership company that combines experienced hospitality professionals with proactive sales execution and strategic commercial expertise. The result is a flexibility that helps ownership groups maintain momentum, strengthen market share, and deliver measurable results.
Having led hotels and commercial organizations throughout the United States, Garfield brings a practical, results-driven perspective to every engagement. He believes lasting success comes from investing in people, building disciplined commercial processes, and creating a culture of accountability that delivers exceptional value for owners, associates, and guests.
Bob Geller
VP, Sales Training & Sales
Execution
Bob Geller is a distinguished hospitality sales leader with over 35 years of experience driving revenue and leading high-performance teams across the U.S. His career spans a wide range of hotel types, including lifestyle, luxury, branded, soft-branded, condo, golf, conference center, and focused-service properties.
Bob has held strategic sales leadership roles with many of the industry's most respected brands, including Hilton, Hyatt, Marriott, IHG, and Wyndham. His expertise lies in revitalizing underperforming assets and delivering growth in room nights, RevPAR, and catering revenue.
At the core of Bob’s success is his results-driven approach and his ability to build and mentor cohesive, accountable sales teams. His specialties include strategic account management, business transient sales, tour & travel, wholesale, and agency relations.
Bob now brings his wealth of knowledge to StanfordG Hospitality, where he leads training, onboarding, and execution strategy for the Remote Sales team, ensuring each client receives disciplined, data-backed outreach and market engagement tailored to today's customer buying behavior.
Scott Spence
Chief Financial Officer
Scott Spence is a senior financial executive with more than 25 years of experience helping businesses grow through disciplined financial leadership, strategic planning, and operational excellence. His expertise includes forecasting, budgeting, cash-flow management, profitability analysis, internal controls, tax strategy, and business modeling.
As Chief Financial Officer of StanfordG Hospitality, Scott oversees the company's financial strategy, reporting, forecasting, and long-term growth initiatives. He works closely with leadership to ensure the organization remains financially disciplined, scalable, and positioned for sustainable success.
Throughout his career, Scott has guided companies through periods of rapid expansion, including helping grow a national retailer from 15 locations and $2 million in annual revenue to more than 480 locations generating $400 million in annual sales. He has designed financial systems, compensation models, and performance metrics that improved profitability, strengthened accountability, and enhanced decision-making.
Scott believes great financial leadership goes beyond the numbers—providing the insight, discipline, and strategic guidance that help organizations make smarter decisions and achieve long-term growth.
Jerry D'Acquisto
VP, Talent and Compensation
Jerry D’Acquisto brings over two decades of expertise in hospitality, HR, and business strategy to his role as Vice President of Talent and Compensation at StanfordG. He leads our efforts to recruit top talent and design competitive compensation programs that attract, reward, and retain high performers.
From executive HR roles at Joe Hudson’s Collision Center to A&R Group, Jerry has a proven track record of driving results cutting labor costs, optimizing benefits, and building leadership pipelines. His ability to align people strategy with business goals has made him a trusted leader across diverse organizations.
Jerry’s vast industry network and instinct for talent make him a key driver of StanfordG’s continued growth. Operating remotely from Alabama, he brings both precision and heart to our mission of redefining hotel sales support through empowered, inspired teams.
Scott Spence
Chief Financial Officer
Scott Spence brings more than two decades of financial leadership and operational expertise to his role as Chief Financial Officer at StanfordG Hospitality Consulting. Based in San Diego, Scott has built a career at the intersection of finance, accounting, and high-growth operations, guiding companies through rapid expansion while ensuring disciplined financial stewardship.
Before joining StanfordG Hospitality, Scott served as CFO of Mobile One LLC, a T-Mobile Preferred wireless retailer, where he oversaw all accounting, audit, and commission reconciliation functions. He previously held the CFO role at The Mobile Solution, the nation’s largest independent wireless dealer, where he helped scale the business from 10 stores and $2 million in revenue to over 450 stores generating $400 million in annual sales. His ability to manage cash flow, implement budgeting programs, and design internal control structures was instrumental to the company’s sustained growth.
As CFO of StanfordG Hospitality, Scott applies his depth of financial experience to support the company’s rapid expansion in hotel consulting, sales, and asset management. His disciplined approach to financial management and his history of scaling businesses provide the foundation for StanfordG’s long-term growth and stability.
Vision Statement
StanfordG Hospitality Consulting is built on a foundation of like-minded, energetic professionals who are passionate about solving problems and serving others. We understand the time, effort, and heart that owners pour into their properties, and we honor that by partnering with them to unlock their fullest potential. Our success is measured by our clients’ success. Together, we build sustainable, value-driven solutions that continue to deliver long after our work is complete.
Core Values
Rooted in dignity, integrity, and service, StanfordG Hospitality Consulting reflects the values shaped by our founder’s journey. We lead with empathy, listen with intention, and partner with purpose, always accountable, always client-focused. Our success is defined by the success we help our clients achieve.